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Cross Decoration

Cross, because people who Give their Best
Deserve the Best.
 

CROSS-because people who give their Best deserve the best

 
  • Engraving Services
  • Standard Engraving
  • Template Engraving
  • Emblem Styles
  • Die-Struck Emblems
  • SILK-SCREENED EMBLEMS
  • Emblem Placement
  • STANDARD EMBLEM SHAPES
  • Non-Standard/Custom Emblem Shapes
  • Emblem Ordering Information
  • Proofing Options
  • Imprint Services
  • Imprint Locations

 

Engraving - Emblems - Proof and More ...

Engraving Services

Standard Engraving
All Cross writing instruments except MicroPen have an area for engraving on the cap section. A maximum of 2 lines can be engraved on “special ordered” double panel caps. One line can be engraved on standard caps, but no engraving can be done on the barrel section of the writing instrument.
All precious metal caps can be engraved in drag or deep-cut, enamel filled. Drag engraving styles include block, script and double-line Gothic. Deep-cut, enamel-filled engraving is available in block, script, or Times Regular styles. Cross Matrix, Morph2 Rollerball, Morph, Ion, ATX, satin finish and Trophy writing instruments require laser engraving; styles include block and script. Laser-style engraving does not accept color-fill.
Color-fill options include: black, blue, red, green, gold tone and silver tone. Color is determined by the product being engraved. 18, 14 and 10 karat gold filled writing instruments may be color-filled with black, blue, red or green. Sterling silver, silver plated, Medalist or chrome plated finishes accept gold tone. Lacquer finishes with gold plated appointments are color-filled with gold tone. Lacquer finishes with silver plated, rhodium or chrome plated appointments are filled with silver tone.
Production lead time is 3 working days for standard engraving, 10 working days for personalized signature engraving.
 
Available exclusively on Cross Townsend and Century II writing instruments.


Standard Engraving on desk set nameplates

Desk set nameplates can be engraved in block, script and double-line Gothic. Nameplates do not accept color-fill.

 
Template Engraving
A custom process that duplicates simplified logos or stylized print is available on the engraving panel of all Cross writing instruments except Solo and MicroPen. Template engraving styles include drag, deep-cut without color, deep-cut color-filled, or laser engraving. The engraving style is determined by the product being engraved. A complete list of options is noted in the above standard engraving section.
ATX laser engraving on Basalt Black, Zirconium, Azurite Blue, and Red Copper appears as gold tone. Laser engraving on Matte Chrome and Pure Chrome appear as tone-on-tone.
Desk set nameplates cannot be template engraved.

 
*Silver-tone surface decoration is available on ATX Basalt Black, Zirconium, Azurite Blue, and Red Copper. See page 80 for additional information.

Standard Engraving Fees
 
STYLE COST PER LINE

Block
Script
Double-Line Gothic
Deep-filled block or script (black, blue, red,
green and metallic gold or silver tone)
Deep-filled Times Regular (black, blue, red,
green and metallic gold or silver tone)
Personalized Signature
 
$4.50A
4.50A
4.50A
6.00A

6.00A

25.00c

Template Engraving Fees
 
DESCRIPTION
 

Template tooling fee
Color paper proof
Black/white paper proof
Less-than-minimum fee
Without color fill
With deep-filled enamel
(black, blue, red, green and
metallic gold or silver tone)
Minimum order
 
$141.67C
41.67C
16.67C
83.34C
4.50A (per line)
6.00A (per line)


6 template units

Engraving capabilities
The table below indicates the engraving styles available on each writing instrument type. It also identifies the maximum number of characters (including spaces and punctuation) allowed per line for each writing instrument, depending on the engraving style chosen.
 
Engraving Style Cross Townsend,
Classic Century,
Century II, Solo
Pen or Pencil
Cross Townsend,
Classic Century,
Century II, Selectip
or Fountain Pen
ATX Lacquer
Pen or Pencil/
Selectip or
Fountain Pen
Radiance
Pen/Selectip
Single
Desk Sets
Double
Desk Sets

Drag, Block
Drag, Script
Drag, Double-Line Gothic

Deep-Filled Block
Deep-Filled Script
Deep-Filled Times Regular
28
26
15

22
22
22
27
28
17

24
24
24
-
-
-

22/24
22/24
22/24
28/27
26/26
15/17

22/24
20/22
22/24
28
28
21

-
-
-
35
35
28

-
-
-

 
Engraving Style ATX Epoxy or Metal
Pen or Pencil/
Selectip or
Fountain Pen
Cross Matrix,
Morph2 Rollerball
or Morph
Ion Maglite
 

 

Laser, Block
Laser, Script
Laser, Times Regular
22/24
20/22
-
28
28
-
25
25
-
22
20
22

 

 


Engraving Locations
Name and logo engravings will be centered in each of the locations shown below.

 

Standard Engraving
 
The following must be submitted with orders for standard engraving:
  • Item numbers, descriptions and order quantities of items to be engraved.
  • Exact copy — example: Stephen J. Seaver, STEPHEN J. SEAVER, S.J.S., S. J. S., or S. Seaver. Spacing and punctuation must be indicated.
  • Font style — examples: Script, Block, Double-Line Gothic, or Times Regular
  • Engraving style — example: Deep-cut color-filled with red
  • Refill color, refill point size, and fountain pen nib size (if other than standard)
  • Ship to address, required delivery date and preferred shipping method

Before submitting an order for standard engraving, check the following:

  • Select the engraving style preferred by referencing the chart on the previous page for applicable styles. See page 74 for examples.
  • Refer to the character limitation chart on page 75 for the maximum number of characters and lines that can be engraved on different styles of Cross writing instruments.

Lead-Times
 
A lead-time is the number of working days required to process and ship an order from Cross. Lead-times begin after receipt and approval of an order by Cross. Orders for decorated product are not approved until final artwork is received and approved. Working days = Monday through Friday, excluding national and factory holidays.

 
DESCRIPTION LEAD-TIME

Color Paper Proof, Template Engraving
Black and White Paper Proof, Template Engraving
Template Sample
Approval Template Order
New or Repeat Order, Standard Engraving
5 working days
3 working days
5 working days
5 working days
5 working days

Template Engraving
 
The following must be submitted with orders for template engraving:
  • Item numbers, descriptions and order quantities of items to be template engraved
  • Camera-ready artwork — Color-separated black and white line artwork must be submitted with orders for new templates. New orders without camera-ready artwork, or requiring special design services, are subject to an additional art charge. Files can be e-mailed to Cross at the following address: artwork@cross.com. To submit artwork via e-mail, send Corel Draw files, ver. 9.0 or earlier, FreeHand files ver. 9.0 or earlier, or Adobe Illustrator files. Digital files also may be submitted on a 3.5" diskette formatted for IBM. All fonts must be supplied. Please reference your purchase order number, full company name, contact name, and phone number when e-mailing artwork.
  • For new orders submit a template name, for example, “Gateway”. For repeat orders, submit the name and number of the existing template.
  • Refill color, refill point size, and fountain pen nib size (if other than standard)
  • Ship to address, required delivery date and preferred shipping method


 


Additional Charges
 
Tooling and set up — Charges may be incurred for template engraving orders, depending on the order requirements. Please contact your Cross customer service representative for complete pricing.

Art charge — New template engraving orders without camera-ready artwork, or requiring special design services, are subject to an additional art charge. Original letterhead, business cards, faxed artwork, bitmapped digital artwork and printed art on non-flat surfaces are subject to this charge. Cross reserves the right to reset all artwork to provide a quality decoration that best fits the decoration area.

Cancellations or changes to orders — Firm orders which are cancelled or changed while in process will be assessed a service charge.

 

Emblem Styles

Die-Struck Emblems
For die-struck emblems, select either plain (without color) or color-filled with oven-baked enamels in single or multiple colors. Submit unmarked artwork, i.e., no staples or tape on artwork (letterheads, business cards, repros, glossies, etc., depicting actual colors) of your design and Cross will prepare one of the following for your approval:
 
  • Color paper proof
  • Black/white paper proof
  • Actual emblem of your design on a Cross pocket writing instrument

Die-struck emblems are sterling silver, chrome plated, 10 karat gold filled or 22 karat gold plated with a raised metal imprint that is available in multiple finishes, including color-filled, antique plate, or 3 different sprays (flat black spray, two-tone spray, or antique spray).
The standard emblem price includes a maximum of 2 colors. Additional colors will incur extra charges.
 

 

 

Color-Filled
Hand painted with 1 or more colors.
Antique Plate
Whole emblem plated with black nickel. Raised details polished to expose shiny metal surface.
Flat Black Spray
Black coating hand applied to logo background only.
Two-Tone Spray
Textures gold or silver coating hand applied to logo background.
Antique Spray
Dark gray coating hand applied to logo background.

 

SILK-SCREENED EMBLEMS
A highly refined image reproduction process using single or multiple colors on a variety of standard emblem blanks. Extremely accurate design and color reproduction is possible. Submit camera-ready art with appropriate color swatches or PMS colors and Cross will prepare one of the following for your approval:
 
  • Color paper proof
  • Black/white paper proof
  • Actual emblem of your design on a Cross pocket writing instrument

The sample set-up charge is for an existing silk-screen emblem design for which no stock exists, thus requiring machine set-up. A design change requires a new screen/set-up and will be invoiced at the full tooling charge. The standard emblem price includes a maximum of 3 colors. Additional colors will incur extra charges. Please note that white is a color.

 


 

2 Colors
Bevel-edged emblem exclusively for Cross Matrix, Morph2 Rollerball and Morph pens.

 

Emblem Placement


Die-struck and silk-screened emblems may be given either a vertical or horizontal placement on a writing instrument cap. Please indicate your preference for orientation when you submit your logo artwork. Die-struck and silk-screened emblems are placed in the following positions*:

 

 


 

STANDARD EMBLEM SHAPES
Our selection of standard shapes for die-struck and silk-screened emblems is represented to the right. Please select the shape that best suits your logo by emblem shape number.
 
Non-Standard/Custom Emblem Shapes
Cross also fabricates die-struck and silk-screened emblems in custom shapes. Please call your customer service representative for additional information.
 

 

Custom Emblem Shapes
Three bevel-edged emblem shapes are available exclusively for Cross Matrix, Morph2 Rollerball and Morph pens.
 

 

Emblem Ordering Information

 
DESCRIPTION SILK-SCREENED EMBLEM DIE-STRUCK EMBLEM

Minimum order
Tooling charge
Decoration price
Each additional color (per color)
Sample set-up/color revision charge
Color paper proof
Black/white paper proof
Less-than-minimum fee
24
$208.34C*
5.50A
OVER 3 — .45G
83.34C
41.67C
16.67C
83.34C
24
$333.34C*
5.50A
OVER 2 — .45G
83.34C
41.67C
16.67C
83.34C

*Standard emblem shapes. See above.
 

 

Ordering Requirements
The following must be submitted with orders for new die-struck or silk-screened emblems.
  • Item numbers, descriptions and order quantities
  • Camera-ready artwork — Color-separated black and white line artwork must be submitted with orders for new emblems. New orders without camera-ready artwork, or requiring special design services, are subject to an additional art charge. Files can be e-mailed to Cross at the following address: artwork@adsources.com. To submit artwork via e-mail, send Corel Draw files, ver. 9.0 or earlier, Freehand files ver.9.0 or earlier or Adobe Illustrator files. Digital files also may be submitted on a 3.5" diskette formatted for IBM. All fonts must be supplied. Please reference your purchase order number, full company name, contact name, and phone number when e-mailing artwork.
  • PMS colors — (coated gloss only) and color placement. PMS = Pantone® Matching System, an international printing, publishing, and packaging color guide
  • For new orders, submit an emblem name, for example, “Nike Swoosh”. For repeat orders, submit the name and number of the existing emblem. li>Silk-screened emblem shape numbers — select one of the shapes, listed above if applicable.Die-struck emblems also can be formed into the shape of the logo.
  • Refill color, refill point size, and fountain pen nib size (if other than standard)
  • Ship to address, required delivery date and preferred shipping method

 

Proofing Options
  1. Color paper proof
  2. Black and white paper proof — see sample to right
  3. Actual sample of your design on a Cross writing instrument or desk set nameplate


Actual Proof

 

Lead Times
A lead-time is the number of working days required to process and ship an order from Cross. Lead-times begin after receipt and approval of an order by Cross. Orders for decorated product are not approved until final artwork is received and approved. Working days = Monday through Friday, excluding national and factory holidays.

 
DESCRIPTION SILK-SCREENED EMBLEM DIE-STRUCK EMBLEM

Color Paper Proof
Black and White Paper Proof
Sample for Approval
New Design Order
Repeat Design Order
Emblematic and Imprinted Order**
Inventory Release Order***
5 working days
3 working days
7 working days
7 working days
6 working days
10 working days
5 working days
5 working days
3 working days
10 working days
10 working days
8 working days
10 working days
8 working days

Emblem Inventory Program

Minimum Order for Inventory
Minimum Release from Inventory
24
12
24
12

**Standard emblem shapes. See above for silk-screened and die-struck emblem information.
***Not available on Pen Pouches with silk-screened emblems.

Additional Charges
Tooling and set up — Less than minimum, PMS color matching and color revision charges may be incurred, depending on the order requirements. Please contact your Cross customer service representative for complete pricing.

Art charge — Orders for new emblems that are submitted without camera-ready artwork, or requiring special design services, are subject to an additional art charge. Original letterhead, business cards, faxed artwork, bitmapped digital artwork and printed art on non-flat surfaces are subject to this charge. Cross reserves the right to reset all artwork to provide a quality decoration that best fits the decoration area.

Cancellations or changes to orders — Firm orders which are canceled or changed while in process will be assessed a service charge.
 

 

Imprint Services

Cross will recreate your company trademark or symbol on an ATX satin finish, Cross solid-color Radiance (Ebony, Navy) or Solo writing instrument in one* or multiple colors using an imprint image reproduction process. Extremely accurate design and color reproduction is possible. Submit camera-ready art and appropriate color swatches or PMS colors (maximum four colors), and Cross will prepare an actual imprint of your design on an ATX cap or solid-color Radiance or Solo writing instrument cap or barrel for your approval. Standard imprint colors and fonts are listed below. A PMS color-match fee will be charged for other requested colors.

Patterned Radiance writing instruments — Oceania Blue and Amazon Green — do not accept surface imprints.

*Radiance — gold tone only
ATX — silver tone only
Solo — choice of color

 
CUSTOM IMPRINT EX