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What are Promotional Products?
What are
Promotional Products?
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 Everyone
is always talking about
Promotional Products . . .
Advertising Specialties . . .
Business Gifts . . .
Recognition Awards . . .
Promotional Products deliver your message more
efficiently more creatively - Best ROI !!!
Promotional Products create your Branding
Everywhere!!!
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- Promotional
products
Promotional products are tangible symbols. They
are usually imprinted with a company's name, logo or
message, and include useful or decorative articles of
merchandise that are utilized in marketing and communication
programs. They include ad specialties, business gifts,
premiums, other identification applications, and recognition
awards. When promotional products are distributed free,
they're referred to as advertising specialties. When the
items are given in exchange for a purchase, deposit or
financial contribution, they're called premiums. Other kinds
of promotional products are business gifts, awards and
commemoratives.
- Ad Specialties
Ad specialties have these key elements:
- An advertising or promotional message
- Placed on (or with) a useful item
- Given with no obligation
Take a look around your office. There's a
good chance you'll find a wall or desk calendar; perhaps a
coffee mug, a colorful mouse pad, a pen or a plaque that
heralds your accomplishments.
What about in your pocket or purse? Do you have an imprinted
pen, key tag, pocket calendar, miniature flashlight, or nail
file? What about your car? Is there a bumper sticker on your
car, dealer decal or license plate frame?
All of these items are examples of ad specialties if you
were given them without obligation.
- Business Gifts
Nearly half of corporate America gives business gifts. They
are typically given by businesses to customers and
employees, and occasionally are given to influential clients
and suppliers.
Gift-giving reasons cited by companies are:
To Thank Customers (83 %)
To Develop Business (56 %)
To Recognize Employee
Performance And Longevity (25 %)
Customers Expect Them (10 %)
Other (3 %)
Of those giving business gifts, 68 percent find the practice
very effective or effective in achieving desired objectives
and approximately 60 percent of business gifts are purchased
through promotional products distributors.
- Other
Identification Applications
This catch-all category includes products used to symbolize
organization membership, such as embroidered patches,
plaques, jackets and caps; imprinted souvenirs, such as
purchasable key tags, caps and glassware from tourist
attractions; and promotional inflatables and balloons that
serve as attention-getters at promotional events. These
product examples are all promotional in nature, but don't
fit neatly into the other categories.
Premiums
Give a useful item with some strings attached (example, buy
this soap and get a free towel) and the item becomes a
premium. A promotional product is considered a premium when
it is offered as an incentive to produce a specific action.
While generally advertising specialties are imprinted and
premiums are not, the only real distinction between an ad
specialty item and a premium item is whether or not it is
given with past, present, or future obligation.
- Recognition
Awards
Plaques, service pins, trophies, award jewelry and other
gifts that signify performance or honors can be categorized
as recognition awards. When these awards are used as
incentives, such as in sales contests, they are technically
premiums.
With recognition awards, the recognition is more important
than the item itself. Yet it is the item which remains to
symbolize and stimulate recall. Such awards, therefore,
become vehicles for re-experiencing recognition events.
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