Promotional Planning IDEAS Calendar

1-31 – Anti-Boredom Month.
Nearly any activity (notice the “nearly”) can be shaped into a suitable theme.

1 – “First” Anniversaries.
An impressive collection. Numero-unos today include U.S. postage stamps (1847); Photos Used in a Newspaper (1848); American Zoo (1874); and Scheduled TV Broadcast (1941).

4-10 – Freedom Week.
Always good to celebrate.

7 – Caribbean Day
Honoring that part of the world. Theme promos would work well.

10 – Don’t Step On A Bee Day
Underlining the importance of not going barefoot outdoors. Neat link for shoe makers/stores/repair shops; ditto hosiery.

12 - Cow Appreciation Day. Yeah, they’re dumb. But they’ve also lent their image to everything from computer boxes to works of art on the streets of Chicago. Lending a bovine theme to a promo will almost certainly create attention. 

13 – Gruntled Workers Day
You always hear about disgruntled workers. This is the opposite. Go promo crazy.

15 – St. Swithin’s Day
Supposedly if it rains today, it will continue for 40 days. Interesting tie-in using imprinted umbrellas.

20 – Sir Edmund Hillary – Birthday
Today, it seems everyone with a down parka wants to climb Mt. Everest. Hillary was the first, in 1953. He said, “The mountain will always prevail.” A great tie-in with any accomplishment/achievement theme.

25-31 – National Salad Week
Encouraging more raw-veggie eating. Obvious bridge with grocers, farms, packers, kitchen-stuff shops (spinners, tongs, bowls), etc.

31 – Mutt Day
Honoring all those non-pedigreed but lovable canines out there.

Promotion Planning Dates

July – Anti-Boredom Month
July – Fireworks Safety Months (starts June 1st)
July – National Baked Bean Month
July – National Bison Month
July – National Blueberry Month
July – National Culinary Arts Month
July – National Hot Dog Month
July – National Recreation and Parks Month

July 1st – Battle of Gettysburg Anniversary - 1863
July 1st – First U.S. Postage Stamps issued -1847
July 1st – First Zoo in the United States Established in Philadelphia -1874
July 1st – Canada Day - Canada
July 2nd – Halfway Point of 2003
July 3rd - Aug 15th – Air Conditioning Appreciation Days
July 3rd - Aug 11th – Dog Days of Summer
July 4th – Independence Day
July 5th – PT Barnum's Birthday (1810)
July 6th - 12th – National Laundry Workers’ Week
July 6th – George W Bush's Birthday (1946)
July 7th - 13th – National Farriers Week
July 7th - 13th – Nude Recreation Week
July 7th - 14th – Running of the Bulls (Spain)
July 11th – UN World Population Day
July 13th - 19th – National Therapeutic Recreation Week
July 14th – Bastille Day
July 15th – Rembrandt's Birthday (1606)
July 18th – Nelson Mandela's Birthday (1918)
July 20th – National Ice Cream Day
July 20th – Special Olympics Day
July 22nd – Rat Catchers' Day
July 23rd – Leo astrological sign starts
July 25th - 31st – National Salad Week
July 27th – Parents Day